Trendsetters MEDIA 4.0
For the third time, the sensational Trendsetters event took place on September 11. This time, the large-scale meetup was dedicated to the topic of MEDIA 4.0.
Media 4.0, or the Fourth Industrial Revolution in media, is a concept describing the transformation of the media industry under the influence of new technologies such as artificial intelligence, big data, the Internet of Things, blockchain, and others. It implies a transition from traditional, linear models of information distribution to more interactive, personalized, and decentralized formats.
1,500 visitors and 25 speakers—opinion leaders, bloggers, media industry professionals, government officials, and media representatives—discussed the main key issues and challenges facing the modern media industry, event organizers, and the blogosphere.
Business agenda:
MEDIA FOR BUSINESS
How entrepreneurs and companies can develop their digital media ecosystem;
Why do businesses need content, Telegram channels, and expert platforms?;
How to develop your digital showcase: personal and corporate media;
Growth trends through: content, community, partnerships.
SOCIAL NETWORKS & BLOGS
How content distribution platforms are changing: Telegram, VK, RuTube, super apps;
Algorithms that shape trends and the agenda;
New content formats on social media: from text to short videos and streams;
Prospects for growth and transformation of social media into full-fledged media.
MEDIA 4.0 and WEB3
How are WEB3 and Media 4.0 opening up new horizons for creators, consumers, and businesses, contributing to a more sustainable media industry?
How does Media 4.0 allow journalists and content creators to interact with their audience directly, bypassing traditional media platforms?
What is the attention industry and what kind of content is capable of evoking emotional attachment?
INFLUENCE WORLD
How brands, experts, and companies work with bloggers today;
The growth of microbloggers, nano-influencers, and communities as points of influence;
Influence in B2B, B2G, and platform ecosystems.
MEDIA & GOVERNMENT
The role of bloggers in shaping public opinion and promoting the achievements of Russian brands?
A new state-centric media paradigm in Russia: creating social mobility and career growth channels for bloggers in the media sphere.
Developing mechanisms for sustainable monetization of bloggers through social entrepreneurship and long-term projects.
Trendsetters speakers (partial list):
Grigory Avetov, Co-founder of MEGACAMPUS, Candidate of Economic Sciences;
Kirill Didenok, Digital producer, founder of DIDENOK TEAM agency;
Edgar Grigoryan, Founder of the international group of companies ATF MEDIA; Co-founder of The Trends forum, co-founder of WEB3 social network DAOPEOPLE;
Rafael Manvelyan, Author of the community “Satoshi's Tears,” one of the most popular WEB3 bloggers;
Tatyana Ivanova, CEO of hello blogger agency, co-founder of the Association of Bloggers and Agencies;
Artur Anisimov, co-founder of The Trends forum, co-founder and CEO of the Seventix ticket service, founder of the boutique event agency BRIDGE;
Ilya Goncharenko, co-founder of the Instadium and RE:FRESH conferences;
Vladislav Utushkin, founder of the MarsDao ecosystem;
Nadezhda Surova, member of the Federation Council's Digital Economy Council, candidate of economic sciences, associate professor;
Vladimir Alekseev, founder of the by alexeev holding company, founder of ERA.
The evening program of the event took place from 10 p.m. to 2 a.m. The headliners were DINO MC47 and the energetic band from Siberia, Keneli and Zhiro.
Sponsors:
General sponsor: Seventix—a new generation ticket service. Co-founder and CEO of the service, Artur Anisimov, presented a case study on how Seventix helped to almost double the audience of The Trends forum and exhibition. The presentation clearly demonstrated the benefits of using the platform for organizers and bloggers.
The premium sponsor of the meetup is MEXC.
MEXC is one of the leading international centralized crypto exchanges. MEXC employees, together with the event organizers, prepared an entire area for influencers and bloggers. Unlimited non-alcoholic and alcoholic beverages, high-quality snacks, a separate gaming area, a podcast studio, and lots of gifts. The guests were delighted! In addition, MEXC representative Alexei Ten spoke about the exchange from the stage and presented a course for beginners, which allows anyone who wants to dive into the world of cryptocurrencies.
The premium sponsor of the meetup was Tribute.
During her presentation, Ekaterina Barukhova (Customer Success Lead at Tribute) shared opportunities for monetizing activities on the Telegram network. The information was highly relevant for channel owners, bloggers, and opinion leaders who already have channels on Telegram. Tribute raffled off a new laptop and presented it to the lucky winner right on stage.
Event organizers:
ATF Media International Group, BRIDGE boutique event agency.
Official sponsors: DataLocator, Armed.
Partners:
Topbrand, Financial University under the Government of the Russian Federation, Luxury In Russia, Author's Project First Persons, Daily Moscow, ICT2GO, Moscow News, Typical Moscow, Ink, ArtMasses, and others.
September 11, 2025, AG Loft, Moscow, Varshavskoye Shosse 33, Building 3.
